The popularity of new and innovative Concreate floor and wall panels is not just gaining pace in the UK. Concreate is also proving a product of choice for discerning interior designers, architects, specifiers and homeowners in the US seeking a fashionable and practical concrete finish.
Testament to this is the calibre of the new Concreate showroom and warehouse that has just opened in North Hollywood, Los Angeles.
The 5000 sq ft premises opened in January this year and the vision behind it was to offer something a little different to the many other stone and tile suppliers found at the same location.
Roi Kuris, CEO of Concreate USA about the project, explained: “We are in one of the most popular locations for many of the leading stone, tile and industry related suppliers here in the States. Typically most have warehouses here that can be visited to view samples. We wanted to do something a little different though to showcase the possibilities and innovative nature of Concreate floor and wall panels, and set about creating a rare combination of an inspiring showroom within the warehouse.
"The 2000 sq ft showroom space certainly does this and combines a host of interior design ideas and creative possibilities for new Concreate floor and wall panels. The floor has been laid out to demonstrate how light and darker concrete tones can be combined, and how for the first time wood and concrete panels can combine with no transition gap using the Smoke Oak panel that is part of the Concreate range. The unique panel system enables a creative and subtle approach to denoting different zones and uses in any interior space.
"The wall panels also provide enormous creative potential from full wall and ceiling installations, to dramatic lighting, bathroom panelling and shelving, to name a few. The showroom has been set up to demonstrate both traditional wall panel approaches and inspire the creative mind to see the myriad of ways this new product can be used to create stunning architectural concrete features and finishes."
Roi added: “Viewing here is by appointment only, and when people arrive they are not expecting so see a showroom of this style, they are simply blown away. This isn’t a walk by location, people who make an appointment have heard about Concreate, often on line or in the press, but they really get to see the full potential of the products when they visit us here.”
Just like in the UK, the American market is equally impressed by Concreate’s more practical benefits including its strong green credentials, its unique lightweight nature that enables concrete to be easily installed on higher floors, its long-term durability and the ease of installation. A room can be transformed with a high quality eco-friendly concrete floor in just a day.
“We’ve only be open since January and the reaction to Concreate has been impressive , we have secured some major projects since the showroom opened and the interest across the interior design industry is extremely exciting," Roi explained.
For more information about Concreate, please visit: http://www.concreateflooring.co.uk.