With almost a third of Brits (32%) planning to transform their homes this spring*, TV presenter and interiors guru, Amanda Lamb, is calling on the nation to spice-up their homes ahead of the DIY season.
This call to action comes as research by Air Wick reveals that it’s all about the scent when it comes to makeovers as one in three Brits use home fragrance to transform their humble abode.**
To give the nation some home-spiration, and celebrate the NEW Life Scents range, Amanda Lamb has joined forces with Air Wick and today releases a video that showcases her simple top tips to transforming homes.
“You don’t need to take drastic measures to make your house more homely. One of the quickest – and smartest – ways to transform your home is with fragrance,” says Amanda Lamb. The interiors expert’s other top tips include buying new cushions and updating your kitchen splash back with a modern new design.
The campaign also features a set of striking scent-inspired photographs. The beautifully-styled, seductive shoot has been captured by Vogue and GQ photographer, Willy Camden, who has also worked alongside Mario Testino and Ellen Von-Unwerth. Willy’s style is vibrant and colourful – fully in-keeping with the freshness and dynamism of the Air Wick Life Scents campaign.
Amanda Lamb says: “Air Wick Life Scents multi-layered, constantly-changing home fragrance range helps you to personalise your home. My favourite fragrance in the range is Summer Delights – it’s my household hero. You get three constantly changing scents of white flowers, melon and vanilla orchid, so when I walk in the door, it never smells the same.”
Bringing to life the revolutionary multi-layered home fragrance range, the striking images each depict the three different notes contained within Air Wick Life Scents Summer Delights (White Flowers, Melon and Vanilla Orchid) and Lush Hideaway (Wild Berry, Fresh Mint and Coconut Water) to inspire you to transform your home using scent.
The breakthrough technology developed by Air Wick and its fragrance house to create the Life Scents range means it is the first air freshener that combines a selection of changing aromas within one fragrance. The innovative constantly changing fragrance retains its strength and freshness over time, as accords are able to remain separate so that different scents can be released and experienced in no particular order. For example, with Summer Delights, you might first smell vanilla, then a touch of white flowers and then finally, a layer of melon.
Jerome Lemaire, UK Marketing Director for Air Wick, says: “Air Wick Life Scents is the first major advance in fragrance technology for more than a decade. It is a completely new and easy way for people to enjoy scent in any room. Our campaign aims to educate people on how simple changes, such as home fragrance, can transform homes. As a interiors guru and TV makeover presenter, we knew that Amanda would help us educate the nation on quick, affordable and easy ways to breathe a fresh lease of life into homes.”
For Amanda Lamb’s top tips on how you can breathe a fresh lease of life into your home visit https://www.youtube.com/watch?v=A9Y4FUXamz0&feature=youtube